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Terms of Service

Last updated: 2026-10-28

1. Definitions

In these Terms, the following definitions apply:

  • Platform - NOYU's website at www.noyu.health and any related mobile applications, dashboards, software and APIs.
  • Member - The individual who creates an account and uses the Services.
  • Services - The NOYU app and website: a proactive health advisor that connects and interprets your health data and can carry out tasks for you.
  • Health Data - Special category personal data relating to your physical or mental health, including blood test results and biomarkers, wearable device metrics, food and nutrition logs, and journal entries.
  • Output - The insights, messages, reports, and other content NOYU generates for you, including using artificial intelligence.
  • Third-Party Provider - Any independent laboratory, wearable manufacturer, app, or other entity that supplies services, equipment, or data which integrate with the Platform.

2. About us

NOYU is operated by PROJECT 120 LTD, a company registered in England and Wales (company number 16584137) with registered office at 3rd Floor, 86-90 Paul Street, London, England, EC2A 4NE. You can contact us at hello@noyu.health.

3. Acceptance of terms

By creating an account or using the Platform, you agree to be bound by these Terms of Service. If you do not agree with any part of these terms, you may not access the Services. You must be at least 18 years old to use the Platform.

When you sign up, you also consent to us processing your Health Data to provide the Services, as described in our Privacy Policy. NOYU is available to Members in the United Kingdom and the European Economic Area.

4. Description of services

NOYU is a health app that makes sense of your health data and tells you what to do next. Our Services include:

  • Your advisor - A proactive, chat-based health advisor that surfaces what matters, answers your questions, and can carry out tasks for you (such as logging nutrition or scheduling a workout).
  • Data connections - Connection to the wearables and health apps you choose to link, to incorporate activity, sleep, heart rate, and other metrics, and optionally your calendar.
  • Logging - Food, journal, and other entries you choose to record.
  • Insights and messages - A personalised, living picture of your health, with insights and reports generated for you, including using artificial intelligence.

We reserve the right to modify, suspend, or discontinue any aspect of the Services at any time. We will notify you of material changes where reasonably possible.

5. Member accounts

To use the Services, you must:

  • Create an account with accurate and complete information
  • Keep your login credentials secure and confidential
  • Promptly update any changes to your information
  • Accept responsibility for all activities under your account
  • Notify us immediately of any unauthorised access

You can delete your account and your data at any time from within the app.

6. Acceptable use

You agree not to:

  • Use the Services for any illegal or unauthorised purpose
  • Violate any applicable laws or regulations
  • Transmit any malicious code, viruses, or harmful content
  • Attempt to gain unauthorised access to our systems
  • Interfere with or disrupt the Platform or servers
  • Impersonate any person or entity
  • Share or sell your account credentials
  • Scrape, copy, or commercially exploit any part of the Platform

We may suspend or terminate accounts that breach these rules.

7. Health information disclaimer

NOYU helps you understand your health data, but it is not a medical device and is not a substitute for professional medical advice, diagnosis, or treatment.

  • Always seek the advice of your doctor or another qualified health provider with any questions about a medical condition.
  • Never disregard professional medical advice or delay seeking it because of something you have seen on this Platform.
  • If you think you may have a medical emergency, call your doctor or emergency services immediately. NOYU is not for use in emergencies.
  • The insights we provide are informational only and should not be used to make medical decisions.
  • Output is generated using artificial intelligence and may be inaccurate, incomplete, or inconsistent, and can contain errors or "hallucinations". It does not constitute medical advice. You are responsible for any decisions or actions you take based on it, and you should use your own judgement.

8. Fees and membership

You need a paid membership to use NOYU, unless you have free access, for example because you joined during our beta or we gifted you a membership. We never charge you unless you choose to subscribe. We may end free access in future, but we will always tell you first with reasonable notice. Prices, the length of any free trial and what is included are shown before you subscribe.

Through the App Store. If you subscribe in our iOS app, Apple bills you under the Apple Media Services Terms and Conditions. Your membership renews automatically at the end of each period unless you cancel at least 24 hours before it ends. You can cancel at any time in your Apple Account settings, and your membership continues until the end of the period you have paid for. If you have a free trial and cancel during it, you will not be charged. Apple handles all refunds; deleting your NOYU account does not cancel an Apple subscription.

Through our website. If you subscribe on noyu.health, we bill you through our payment provider, Stripe. Your membership renews automatically until you cancel in Settings, then Membership, and it continues until the end of the period you have paid for. Deleting your account cancels it straight away.

Price changes. We will tell you before any price change takes effect, and you can cancel before you are charged the new price.

9. Intellectual property

The Platform and its original content, features, and functionality are owned by PROJECT 120 LTD and are protected by copyright, trademark, and other intellectual property laws. We grant you a limited, non-exclusive, non-transferable licence to use the Platform for personal, non-commercial purposes. You may not copy, modify, distribute, sell, or lease any part of the Platform without our express written permission.

10. Your content

When you upload, log, or connect data to the Platform (including Health Data, questionnaire responses, food logs, journal entries, and wearable feeds), you retain ownership of that content.

You grant us a worldwide, royalty-free licence to use, store, and process your content for the purpose of providing the Services and, in aggregated or anonymised form, to improve them.

We do not sell or rent your data, we do not use your Health Data for advertising, and we do not use your identifiable Health Data to train AI models - ours or anyone else's. This is set out in full in our Privacy Policy.

11. Third-party services

The Platform integrates with Third-Party Providers such as laboratories, wearable devices, and health apps. We are not responsible for the availability, accuracy, or content of third-party services. Your use of third-party services is at your own risk and subject to their own terms and conditions.

12. Apps and the Apple App Store

This section applies when you download or use our iOS app from the Apple App Store. You and we acknowledge that these Terms are between you and PROJECT 120 LTD only, and not with Apple Inc. ("Apple"), and that Apple is not responsible for the app or its content.

  • Your use of the app must comply with the then-current Apple Media Services Terms and Conditions.
  • Apple has no obligation to provide any maintenance or support for the app.
  • If the app fails to conform to any applicable warranty, you may notify Apple, and Apple will refund the purchase price of the app (if any). To the maximum extent permitted by law, Apple has no other warranty obligation with respect to the app.
  • Apple is not responsible for addressing any claims relating to the app, including product liability claims, claims that the app fails to meet a legal or regulatory requirement, and claims under consumer protection or similar law.
  • In the event of a third-party claim that the app infringes their intellectual property rights, PROJECT 120 LTD, not Apple, is responsible for the investigation, defence, and resolution of that claim.
  • Apple and its subsidiaries are third-party beneficiaries of these Terms as they relate to your use of the iOS app, and may enforce them against you.

13. Privacy

Your use of the Services is governed by our Privacy Policy, which explains how we collect, use, and protect your personal information. Please review it carefully.

14. Termination

We may suspend or terminate your account and access to the Services if you breach these Terms, fail to pay applicable fees, or engage in behaviour that compromises safety or the lawful operation of the Platform. Upon termination, your right to use the Services will cease. You may retain read-only access to your historic data for a reasonable period, after which it may be deleted.

15. Disclaimers and limitation of liability

The Services are provided "as is" and "as available" without warranty of any kind. While we use reasonable skill and care, we do not guarantee that the Platform will be uninterrupted or error-free.

To the maximum extent permitted by law, PROJECT 120 LTD shall not be liable for any indirect, incidental, special, consequential, or punitive damages, including loss of profits, data, or goodwill, arising from your use of the Services.

To the maximum extent permitted by law, our total liability to you for any claim arising out of or in connection with the Services is limited to the greater of the total fees you have paid us in the twelve months preceding the claim, or GBP 100. Nothing in these Terms excludes or limits our liability for death or personal injury caused by negligence, for fraud, or for any other liability that cannot be excluded or limited by law.

16. Indemnification

You agree to indemnify and hold harmless PROJECT 120 LTD and its affiliates from any claims, damages, losses, or expenses (including reasonable legal fees) arising from your breach of these Terms, misuse of the Platform, or content you upload that infringes the rights of others.

17. Force majeure

We shall not be liable for any delay or failure to perform our obligations if such delay or failure results from circumstances beyond our reasonable control, including natural disasters, war, terrorism, strikes, government action, power outages, or failure of third-party services.

18. Accessibility

We are committed to making the Platform accessible to all Members, including those with disabilities. We aim to meet WCAG 2.1 AA standards. If you experience any difficulty using the Platform, please contact us at hello@noyu.health so we can assist and address any accessibility barriers.

19. Governing law

These Terms are governed by the laws of England and Wales. Any disputes arising from these Terms will be subject to the exclusive jurisdiction of the courts of England and Wales. If you reside elsewhere in the United Kingdom or in the European Economic Area, you may also bring proceedings in the courts of your habitual residence. Nothing in these Terms affects your statutory rights as a consumer.

20. Changes to terms

We may update these Terms from time to time. If we make material changes, we will let you know by email or in the app. Your continued use of the Services after that means you accept the updated Terms.

21. General

  • No waiver of any breach shall be deemed a waiver of any subsequent breach.
  • If any provision is held to be unenforceable, the remaining provisions shall remain in full force.
  • These Terms, together with the Privacy Policy, constitute the entire agreement between you and PROJECT 120 LTD regarding the Services.

22. Contact

If you have any questions about these Terms of Service, please contact us at:
Email: hello@noyu.health

PROJECT 120 LTD
3rd Floor, 86-90 Paul Street
London, EC2A 4NE
United Kingdom